Task: tell the citizens about the service " Apartments with finishing"
Solving: me made interactive ARG campaign, included offline city quest that transformed in digital engagement. At final, we have launched the series of commercial "Clever flats for clever people".
Results: all the city mass media wrote about strange billboards with a sad girl. More than 2000 people have subscribed to the instagram account in one day after we started the quest. Sales of apartments with finishing increased by 63%.
Task: tell the citizens about the service "Water subscription"
Solving: me made ironic commercial about the subscriptions in our modern life.
Results: the commercial rotate most of all on TV. The video stood out from the others commercials because of its bright and brave stile. The number of applications exceeded the monthly average for the first two weeks of the broadcast
